Shock Top Canada It Speaks For Itself

This is where our strategy goes.

Sound-Off Video

Description of why these were so fun.

The Internet’s Most Unfiltered Talk Show

We have a talking, animatronic, mascot promoting an unfiltered beer. This branded content series just made sense.

April Fools Social

While everyone else wanted to just talk about their fake product releases, we took ours to it’s further logical conclusion.

Unexpected Influencers

Instead of paying for peppy people to talk about us online, we gained favour with the OG beer influencers - so that they would talk-us-up at point of sale.