NIKE: Just Do It
For the 30th anniversary of “Just Do It”, Nike profiled a series of athletes with seemingly impossible aspirations.
Our goal: Use these stories as a launchpad to inspire the city to chase their own craziest dreams.
RICHARD AMARDI
Richard Amardi’s dream is to inspire a new generation of players to follow (& further) his unconventional path to the NBA.
To help him, we re-targeted every fan who engaged with this video with an invitation to show out at Crown League’s open tryouts.
KIA NURSE
Kia Nurse never let anyone who said her dreams were crazy slow her down.
To empower others to tune out the haters, we partnered with Kia to takeover one of Toronto’s most iconic courts & transform it into a haven for Toronto’s young female ballers.
MADISON SCHILL
Madison Schill overcame an eating disorder brought on by her career as a model.
Now, she preaches body positivity through sport with the crazy dream of transforming the ideals of the fashion industry.